End of an era and a name

End of Kirkus Reviews Brings Anguish and Relief
By Motoko Rich
Published: December 11, 2009 - NY Times

The book industry, beleaguered by a battery of dispiriting news about lackluster sales and online price wars, got another taste of the apocalypse on Thursday with the news that Kirkus Reviews, the venerable prepublication review journal, was closing.

Then again, there were those who were not so quietly relieved that a frequent source of author flaying had been subdued.

“When I was a book publicist, the worst part of my job was having to read a Kirkus review over the phone to an author. 2 cigs before, 2 after,” recalled Laura Zigman, an author and former book publicist for Alfred A. Knopf, in a Twitter post.

The decision by the journal’s owner, the Nielsen Company, to close Kirkus stunned the industry, with a reaction that was a mix of “Oh no!” “Good riddance” and “Ho hum.”

Founded in 1933, Kirkus churned out nearly 5,000 reviews a year. Although typically not seen by the general public — except in blurbs on books or excerpted on barnesandnoble.com — Kirkus reviews were often used by librarians and booksellers when deciding how to stock their shelves.

“None of us can read everything we suggest, so we lean fairly heavily on reviews and reviewers as basically our own advisers,” said David Wright, a fiction librarian and readers’ adviser for the Seattle Public Library.

Mr. Wright, who said he read reviews from Kirkus as well as its rivals Publishers Weekly, Booklist and Library Journal, said the reviewers for these publications “always really seemed like this gathering of friends and family that you could gather to get feedback on what really was in a book to see if a reader might like it.” He added, “Kirkus has always anchored that table.”

Booksellers gave mixed reviews about Kirkus’s influence. Some said they read it along with other journals, as well as talking with publishers’ sales representatives and reading advance galleys, when deciding what to buy. Others said they had long since stopped reading Kirkus.

Vivien Jennings, co-owner of Rainy Day Books, an independent bookstore in Fairway, Kan., said she sometimes consulted Kirkus Reviews when a customer inquired about a book that she had not read.

In one instance recently, a customer asked about “Everything Ravaged, Everything Burned,” a collection of short stories by Wells Tower that she wanted to buy as a gift. Ms. Jennings, who had actually read — but had not connected with — the book, looked up the Kirkus review.

“When I read the woman the review from Kirkus, she said, ‘That will exactly work for my husband,’ ” and she bought the book, Ms. Jennings recalled.

In some ways it seemed that the passing of Kirkus was mourned much like the local deli that finally closes after a long battle with a landlord — missed as much in theory as because of its practical effect on the market.

“While I hate to see the closing of another major book review outlet, truth be told, it’s been a long time since a review there actually moved the needle in any meaningful way,” wrote Tim Duggan, executive editor at Harper, an imprint of HarperCollins Publishers, in an e-mail message. “It has less to do with Kirkus than with the way the rest of the media marketplace has evolved.”

Still, some publishers noted that Kirkus reviews, reliably cantankerous, often differed from the other prepublication reviewers. “It wasn’t just broad, it was rigorous, curmudgeonly, and it was often a dissenting or idiosyncratic voice,” said Nan Graham, editor in chief of Scribner, an imprint of Simon & Schuster.

For small presses, Kirkus might be one of the only places a book would get a write-up, other than Publishers Weekly. Martin Shepard, co-publisher of the Permanent Press, an independent publisher in Sag Harbor, N.Y., said Kirkus had generally reviewed about 10 of the 12 to 14 books that the company publishes each year.

Because small presses rely heavily on sales to libraries, Mr. Shepard said, the loss of Kirkus is a significant blow. Although he said the most important trade journal remained Publishers Weekly, he said: “It’s like Hertz and Avis. To have the No. 2 close down is sad.”

Mr. Shepard said he was starting a campaign to persuade the editors of Kirkus to revive the publication online.

Eric Liebetrau, managing editor of Kirkus, declined to comment on the magazine’s closing.

Authors seemed to have a mixed relationship with Kirkus. Not surprisingly, it had to do with what the reviewers said about their books. Julie Klam, the author of a memoir, “Please Excuse My Daughter,” said her editor had told her that while a good review in Kirkus could help a little, “if you get a bad one, it doesn’t matter, because nobody reads it.”

A good could help, a bad didn't matter as nobody read it: then how could a good one help?

Ms. Klam, who received a good review in Kirkus, recalled seeing fellow writers get starred reviews — the highest honor — and being jealous. “They were so rare,” Ms. Klam said. “So you think, ‘Wow, that’s major.’ ”

Correction: December 12, 2009

An earlier version of this article misspelled the given name of a co-owner of Rainy Day Books. She is Vivien Jennings, not Vivienne.