Friday, August 6, 2010

$200 textbook vs. free. You do the math.

Infuriating Scott G. McNealy has never been easier. Just bring up math textbooks. Mr. McNealy, the fiery co-founder and former chief executive of Sun Microsystems, shuns basic math textbooks as bloated monstrosities: their price keeps rising while the core information inside of them stays the same. “Ten plus 10 has been 20 for a long time,” Mr. McNealy says.

Textbooks get more and more expensive every year.

Early this year, Oracle, the database software maker, acquired Sun for $7.4 billion, leaving Mr. McNealy without a job. He has since decided to aim his energy and some money at Curriki, an online hub for free textbooks and other course material that he spearheaded six years ago.

Thank goodness someone with sufficient resources, money, is doing something about it.

The nonprofit Curriki fits into an ever-expanding list of organizations that seek to bring the blunt force of Internet economics to bear on the education market. Even the traditional textbook publishers agree that the days of tweaking a few pages in a book just to sell a new edition are coming to an end.

They got away with it for a very long time.

“Today, we are engaged in a very different dialogue with our customers,” says Wendy Colby, a senior vice president of Houghton Mifflin Harcourt. “Our customers are asking us to look at different ways to experiment and to look at different value-based pricing models.”

Huh?

Over the last few years, groups nationwide have adopted the open-source mantra of the software world and started financing open-source books. Experts — often retired teachers or groups of teachers — write these books and allow anyone to distribute them in digital, printed or audio formats. Schools can rearrange the contents of the books to suit their needs and requirements. But progress with these open-source texts has been slow.

Always is.

Aneesh Chopra, the federal chief technology officer, promoted an open physics textbook from CK-12 in his previous role as the secretary of technology for Virginia, which included more up-to-date materials than the state’s printed textbooks. “We still had quotes that said the main component of a television was a cathode ray tube,” Mr. Chopra says. “We had to address the contemporary nature of physics topics.”

And that computer time-sharing was the latest rage?

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